Integration with Web Analytic Tools for reporting purposes. Upload of experiment results and KPI.
Google Analytics Integration
An event is automatically sent to Google Analytics whenever a visitor enters an experiment (Event parameters include Name of Campaign and Name of Variation). Events can further be used to segment Google Analytics reports.
Send an event to Google Analytics
Use this action for uploading information to Google Analytics. Typical uses include the computing of a KPI in real-time with BeamPulse, and uploading the KPI value to Google Analytics for reporting.