Audience Segmentation is the Key to Real-Time Marketing

















Combine your segments like colors and become the
Van Gogh of your website

We all want to receive relevant messages that makes sense for us!

Deliver the right message, to the right person, at the right time! Use real-time audience segmentation on your website and customize the user-experience of your visitors. Use BeamPulse segmentation criteria and create your own audience segments making sense for your business. Trigger actions in real-time as would do a salesperson in a shop and maximize your website conversion rates.

Segment your visitors according to your own context and business

Creating segment is as easy as a click ! Here are a few examples of what you can do with the power of segmentation in BeamPulse : combine them, add your own data and reach the exact target expected. Depending on your segmentations’ crieria, one visitor could be in several segments and thus be exposed to several actions. The experience of this visitor would thus be completely personnalized. How is that possible ? Check-out our segmentation criteria included by default !

Available criteria for building audience segmentation rules

  • Information on current page
  • Browsing behavior
  • Traffic source
  • Geolocation
  • Weather
  • Timing
  • Device
  • Your data
  • Expert
Information on current page

Segmentation based on Information in the curent Page

  • URL of a page visited during the visit / a previous visit
  • Element on a page
  • Text value on a page
  • Numeric value on a page

     

    Website Audience Segmentation: Information on Page Condition
    Website Audience Segmentation: Information on Page Condition
Browsing behavior

Audience segmentation based on browsing behavior

  • New visitors / returning visitors
  • Click / Hover on an element
  • Landing page
  • Page viewed during the visit
  • Page viewed during any visit
  • Conversion reached/not reached
Website Audience Segmentation: Browsing Behavior Condition
Website Audience Segmentation: Browsing Behavior Condition
Traffic source

Audience segmentation based on traffic source

  • Traffic source URL for this visit
  • Traffic source URL for first visit
  • Source (search engine, Adwords campaigns…)
Website Audience Segmentation: Traffic Source Condition
Website Audience Segmentation: Traffic Source Condition
Geolocation

Audience segmentation based on geolocation

  • Visitor language
  • Visitor country
  • Visitor region
  • Visitor city
Website Audience Segmentation: Geolocation Condition
Website Audience Segmentation: Geolocation Condition
Weather

Audience segmentation based on weather

  • Temperature
  • Context (Sunny, Cloudy, Rainy, Snowy, Windy…)
Website Audience Segmentation: Weather Condition
Website Audience Segmentation: Weather Condition
Timing

Audience segmentation based on timing

  • Activity time on a page
  • Activity time during the visit
  • Number of pages viewed
Website Audience Segmentation: Timing Condition
Website Audience Segmentation: Timing Condition
Device

Audience segmentation based on device

  • Device Type : mobile, tablet, desktop
  • Smartphone : IPhone/IPod, Android based, Windows phone, Blackberry, any/none
  • Tablet : iPad, Android based, any/none
  • Browser : Chrome, Firefox, Microsoft Internet Explorer, Opera, Safari, Microsoft Edge
  • Browser version
Website Audience Segmentation: Device Condition
Website Audience Segmentation: Device Condition
Your data

Audience segmentation based on custom values

  • Tag Commander, Tealium
  • Cookie value
  • Data from your CRM, CMS or TMS
Website Audience Segmentation: Custom Value Condition
Website Audience Segmentation: Custom Value Condition
Expert

Audience segmentation based on JavaScript written by an expert

  • JS Variable
  • Javascript Expert
  • Segment Expert
Website Audience Segmentation: JavaScript Expert Condition
Website Audience Segmentation: JavaScript Expert Condition