Real-Time Segmentation is the Key to Real-Time Marketing

















Combine your segments like colors and become the
Van Gogh of your website

We all want to receive relevant messages that makes sense for us!

Deliver the right message, to the right person, at the right time ! Use real-time segmentation on your webiste and get to know your visitors. Use BeamPulse criteria and create your own segments having sense for your business. You will then be able to personalize thier experience and interact with them.

Segment your visitors according to your own context and business

Creating segment is as easy as a click ! Here are a few examples of what you can do with the power of segmentation in BeamPulse : combine them, add your own data and reach the exact target expected. Depending on your segmentations’ crieria, one visitor could be in several segments and thus be exposed to several actions. The experience of this visitor would thus be completely personnalized. How is that possible ? Check-out our segmentation criteria included by default !

Available criteria for building segmentation rules


  • Information on current page
  • Browsing behavior
  • Traffic source
  • Geolocation
  • Weather
  • Timing
  • Device
  • Your data
  • Expert
Information on current page
  • URL of a page visited during the visit / a previous visit
  • Element on a page
  • Text value on a page
  • Numeric value on a page

Browsing behavior
  • New visitors / returning visitors
  • Click / Hover on an element
  • Landing page
  • Page viewed during the visit
  • Page viewed during any visit
  • Conversion reached/not reached

Traffic source
  • Traffic source URL for this visit
  • Traffic source URL for first visit
  • Source (search engine, Adwords campaigns…)

Geolocation
  • Visitor language
  • Visitor country
  • Visitor region
  • Visitor city

Weather
  • Temperature
  • Context (Sunny, Cloudy, Rainy, Snowy, Windy…)

Timing
  • Activity time on a page
  • Activity time during the visit
  • Number of pages viewed

Device
  • Device Type : mobile, tablet, desktop
  • Smartphone : IPhone/IPod, Android based, Windows phone, Blackberry, any/none
  • Tablet : iPad, Android based, any/none
  • Browser : Chrome, Firefox, Microsoft Internet Explorer, Opera, Safari, Microsoft Edge
  • Browser version

Your data
  • Tag Commander, Tealium
  • Cookie value
  • Data from your CRM, CMS or TMS

Expert
  • JS Variable
  • Javascript Expert
  • Segment Expert